When it comes to building a brand, the story behind your business is just as important as the brand itself. There needs to be a purpose, a reason for the choices you make when telling your story and when making decisions for your business. 1. What is Brand Storytelling? Brand storytelling is the act […]
Category: Blog
Brand Matters – Leveraging Print to Build your Brand
We are living in a digital age, but that doesn’t mean print can’t leave a valuable, lasting impression with your target audience. Print offers a very tangible experience that is often missing from the digital space. It’s been proven to increase customer engagement and can effectively complement a strong promotional or marketing campaign1. While print […]
Do Your Clients “Expect” Eco Friendly Promotions?
One of the biggest positives (yes, we said positives…) of the 2020 pandemic is that many companies have become more environmentally friendly. From reducing office space and single-use products, to the new hybrid workforce that commutes far less than before, companies are reducing their impact on the environment, across the board. It’s not […]