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Giving back –
It’s not just for the holiday season! By now, we’re sure you understand that corporate social responsibility is important to consumers all year long, and giving back is a way that companies can meet expectations. Still, in the realm of corporate philanthropy, the journey to give back is as diverse as the businesses themselves. In this blog, we’ll explore some of the different give back approaches your business can take to adopt the style that best suits your values, goals, and overall mission.
The Classic Style – Monetary Contributions and Tangible Donations
For many companies, traditional donations – monetary, merchandise, or otherwise – remain a stalwart approach to giving back. Whether it’s contributing to local charities, supporting global initiatives, or establishing a corporate foundation, the power of financial assistance cannot be overstated. You can encourage employees or customers to directly engage in this give back style by offering a free gift for donating to a chosen cause. A traditional “give back” campaign – in which branded merchandise like T-shirts or mugs with a “giving back” theme can be sold, with proceeds going to a charitable initiative – would also fall into this camp. Regardless of how you go about soliciting donations, remember to be mindful of which cause you choose to support and how it will resonate with your target audience.
The “Get Out There, Get Seen” Style – Volunteering and Community Sponsorships
Some companies find their unique give back style through volunteering in the local community. One way to include merch in this endeavor is to host team volunteer opportunities and outfit your crew with T-shirts, hats, or other items that help to increase visibility and identify you as a team while onsite at events. You may also consider being a sponsor of a local race or community event, complete with critical print items like flyers, brochures, or signage for other sponsors, courtesy of your business. Overall, there are many ways to give back to the community that make sense. Getting out there means being seen and accomplishing great things for others while doing it!
The Cause Marketing Style – Aligning with Consumer Values
This style sees businesses integrate give back initiatives with their marketing strategies, not only contributing to charitable causes but also aligning with consumer values, creating a win-win situation. Cause marketing often involves collaboration with nonprofits, where a percentage of sales or a specific product line’s proceeds go directly to a chosen cause. To this effect, we have several products you can choose from that support a variety of philanthropic efforts with your purchases. From providing clean water and saving the rainforests, to supporting wounded Veterans and building schools for underprivileged youth – it has never been easier to do great things for those in need. This approach not only fosters a positive brand image but also actively involves customers in the company’s charitable initiatives. In this way, it is similar to the Classic Style but, rather than reallocating the donations and proceeds yourself, you are partnering directly with another organization with a pointed mission that aligns with your values and those of your consumers.
In Conclusion…
As your company contemplates its give back journey, it’s crucial to recognize that there is no one-size-fits-all approach. The right style for your business depends on your unique values, resources, and the impact you aspire to achieve. Whether or not your prospects and customers care about giving back, you can still do your part to show you care.
Make tangible contributions, lend time, or align with causes through marketing – whichever suits your business. Just remember that the key lies in authenticity and a genuine commitment to making a positive impact. When you’re ready to make a difference,we’re ready to help you get started.
